Luján Launches First General Election Ad – “Bull” – Highlighting Fight to Protect New Mexico Priorities, Lower Costs 

WATCH: Luján Hits the New Mexico Airwaves While MAGA Opponent Follows Trump to Texas 

September 10, 2026, Nambé, N.M. – Senator Ben Ray Luján launched the first ad of the general election, titled “Bull,” highlighting his record of standing up for New Mexico veterans, public lands, and health care while fighting to lower costs for New Mexico families. The ad will air statewide across broadcast television, radio, and social media. 

[[WATCH HERE]]

The transcript of the ad is available below: 

Working on the farm, you learn a few things:

Like how to look out for each other  

And how to deal with bullshit. 

So when Washington wanted to close our VA clinics, sell our lands, and cut Medicaid, all while raising costs on you and your families?

I said no. 

And fought back to protect what matters most to New Mexico. 

I’m Ben Ray Lujan, and I approve this message because here we stand up for each other, and we don’t take this from anyone.  

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PAID FOR BY PEOPLE FOR BEN

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